Siglo renewable energy offers solar energy for companies that consume a considerable amount of energy without the need to install panels.

The challenge was to differentiate yourself in the solar energy market and not be confused with a company that installs solar panels.

For this reason, I chose to approach another angle: that of renewable energy. The icon refers to the infinity symbol and the letter S to represent the constant renewal of energy.

Another important point of identity is the use of the consumer (business in their establishments) within the identity. The images, whenever possible, interact with sunlight.

The chosen font family was Redonda by Plau Design. And the variations of green and orange are the main colors.

I developed the site's prototyping and social media guide for use in tactical communication.

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