Breaking New Horizons

This was the purpose found for this insurance company, which stands out for the transparent and safe way in which it conducts its processes. Each operation is a journey with results that are difficult to predict. The horizon is sometimes uncertain. LemeSeg chose precisely to navigate a communication that would show control, focus, and excellence. The element chosen to represent this message was the compass-shaped tiller, as one who guides the best path to follow and invite us to a journey together. The color could not be any other: the blue of the sea and its shades. Another interesting project for companies that want to build strong and purposeful brands. Branding is the brand in action. Branding is always the best strategy.