outlay

The Plaza Belmar Hotel intends to position itself as a modern and sophisticated option for those looking for lodging in Campo Grande.

To this end, I developed a brand that translates this concept into visual language.

The form as a concept

The hotel's architectural design served as the basis for the two identity proposals. Its bold profile allows for a versatile and modern visual language, as will be clear in the following options.

The proposal more clearly explores the architecture of the building, using 3 of its side facades that give the project a bold tone. Along with the icon, the name Plaza Belmar in a bold non-serif typeface family and the word hotel spelled in a serif family to highlight the elegant side. Thus, we have a brand that transmits both modernity and elegance in its forms.

‍

‍

‍