A Volta de Quem Loves to Run
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The Pantanal Race has arrived to take the place of the Volta das Nações, for many years, the most awaited sporting event of the year in the city of Campo Grande. With the intention of renewing the language for this new outfit, SESI chose to appropriate the Pantanal theme to increase appeal among the state's population. It was in the concept of constant movement that we developed the line that permeates identity.
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Be like a river
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Rio keeps moving and is constantly changing. It always finds ways and pushes boundaries. The idea was to make a brand that conveyed the idea of movement while representing the curves of a river.
The curves of the Pantanal rivers inspired the construction of the brand. A brand full of movement, colors and life like a sporting event should be like, such as the Pantanal. Thanks once again to the 8020 agency team for including me in this project that I cherish.